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The new national vision from Peter Beattie is now available exclusively here in your favourite format. Order for print (AU$25.99 + postage click here) or Kindle (AU$11.99 free instant delivery click here) and Android (AU$12.99 free instant delivery click here or on Google Play click here).
Peter and Heather Beattie (below, on tour) celebrated their 41st wedding anniversary on January 4, 2016, and – like good Baby Boomers – have been travelling the world. So Where To From Here, Australia? (with art by Sean Leahy) is part Baby Boomer travelogue, part political vision, because Peter served as the 36th Premier of the state of Queensland for more than nine years from 1998 to 2007, when he retired electorally undefeated. He was leader of the Australian Labor Party in that state for eleven-and-a-half years. He led the party to victories in 1998, 2001, 2004 and 2006, making him one of the most electorally successful politicians in Australia. Where To From Here, Australia? expands on his key strategy of turning Queensland into Australia’s “Smart State” and maps out a new vision for Australia based on innovation and long-term investment in the commercialisation of our research. Peter is a national television commentator for Sky News and Channel 7’s Sunrise and is the author of three earlier books: the autobiographical In The Arena (with Brian Stevenson, Boolarong Books 1990), Making A Difference (with Angelo Loukakis, published by Harper Collins in 2006), and a thriller, The Year of The Dangerous Ones, also published by Strictly Literary (1995) and available in print and for Kindle and Android. In 2014 I met a young researcher in Melbourne named Evelyn Vo. Six months earlier I had marked her honours thesis and once that process was complete, I let her know through the university that I thought it was a ripper. She was awarded a 1st Class honours degree so others thought so too. Some years later I returned to commercial publishing and Evelyn agreed to have her thesis edited and published as a commercial book by Strictly Literary. All That Data is the result. And it has some very interesting information for businesses going digital. She discovered that a marketing practice known as "commercial stalking" can affect (negatively) user relationships with social networking websites and associated companies. "Commercial stalking" is defined in her book as a method of data collection used within social networking sites in which organisations track user behaviour and online activity, often unbeknown to the user, to inform targeted and personalised advertising. Evelyn examines the relationship between trust and information giving on social networking sites where commercial stalking and targeted advertising occur and discovers that user trust towards social networking sites often drives or limits the amount of information users provide online. All That Data provides empirical evidence that marketing practices which can undermine trust, such as commercial stalking, can increase the difficulty for social networking sites to collect user information. So, in some cases, companies tracking users can be counter-productive for those companies. Food for thought (not cookies)! Available on Amazon for Kindle or in print from our Lulu store (just click the cover image above).
The new national vision from Peter Beattie is now available exclusively here in your favourite format. Order for print (AU$25.99 + postage click here) or Kindle (AU$11.99 free instant delivery click here) and Android (AU$12.99 free instant delivery click here or on Google Play click here)
Peter and Heather Beattie (below, on tour) celebrated their 41st wedding anniversary on January 4, 2016, and – like good Baby Boomers – have been travelling the world. So Where To From Here, Australia? (with art by Sean Leahy) is part Baby Boomer travelogue, part political vision, because Peter served as the 36th Premier of the state of Queensland for more than nine years from 1998 to 2007, when he retired electorally undefeated. He was leader of the Australian Labor Party in that state for eleven-and-a-half years. He led the party to victories in 1998, 2001, 2004 and 2006, making him one of the most electorally successful politicians in Australia. Where To From Here, Australia? expands on his key strategy of turning Queensland into Australia’s “Smart State” and maps out a new vision for Australia based on innovation and long-term investment in the commercialisation of our research. Peter is a national television commentator for Sky News and Channel 7’s Sunrise and is the author of three earlier books: the autobiographical In The Arena (with Brian Stevenson, Boolarong Books 1990), Making A Difference (with Angelo Loukakis, published by Harper Collins in 2006), and a thriller, The Year of The Dangerous Ones, also published by Strictly Literary (1995) and available in print and for Kindle and Android. |
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